{"id":3544,"date":"2026-09-30T12:05:41","date_gmt":"2026-09-30T10:05:41","guid":{"rendered":"https:\/\/www.sicht-bar.eu\/get2e-relaunch-test\/potentialkalkulator\/"},"modified":"2026-09-30T13:06:36","modified_gmt":"2026-09-30T11:06:36","slug":"potentialkalkulator","status":"publish","type":"page","link":"https:\/\/get2e.com\/en\/potentialkalkulator\/","title":{"rendered":"Potential calculator"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3544\" class=\"elementor elementor-3544\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab728af e-con e-atomic-element e-flexbox-base e-default-div e-6ab728af-a3dc399 \" data-id=\"6ab728af\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6ab728af\" data-e-type=\"e-flexbox\" data-id=\"6ab728af\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-4c927079 e-con-full e-flex e-con e-parent\" data-id=\"4c927079\" 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.error{color:#ae3042;font-size:14px;min-height:22px}#g2calc .reset{border:0;background:none;text-decoration:underline;color:#145665;padding:12px 0;cursor:pointer;font:inherit;font-size:14px}\n@media(max-width:850px){#g2calc .grid{grid-template-columns:1fr}#g2calc .nav{gap:12px}#g2calc .nav a:not(.btn){display:none}#g2calc .top{padding:16px 22px}#g2calc .brand{font-size:28px}#g2calc .hero{padding-top:48px;padding-bottom:55px}}@media(max-width:600px){#g2calc .fields{grid-template-columns:1fr}#g2calc .panel{padding:22px}#g2calc .hero p{font-size:17px}#g2calc .footer .wrap{display:block}}\n<\/style>\n<header class=\"top\"><a class=\"brand\" href=\"https:\/\/get2e.com\/\" aria-label=\"get2e \u2013 Startseite\"><img decoding=\"async\" src=\"https:\/\/get2e.com\/wp-content\/uploads\/2026\/09\/get2e-logo-navy.png\" alt=\"get2e\" width=\"160\" height=\"64\"><\/a><nav class=\"nav\" aria-label=\"Hauptnavigation\"><a href=\"https:\/\/get2e.com\/#loesungen\">L\u00f6sungen<\/a><a href=\"https:\/\/get2e.com\/#fuer-wen\">F\u00fcr wen?<\/a><a href=\"https:\/\/get2e.com\/#so-arbeiten-wir\">So arbeiten wir<\/a><a class=\"btn\" href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/9e43e72dd9c342db8b7413a49f372a18@get2e.com\/meetingtype\/7iqgVjUjtU2UZD7u0FM18Q2?anonymous&amp;ismsaljsauthenabled&amp;ep=mlink\">Projekt besprechen<\/a><\/nav><\/header>\n<section class=\"hero\"><div class=\"wrap\"><div class=\"crumb\"><a href=\"https:\/\/get2e.com\/\">Startseite<\/a> <span aria-hidden=\"true\">\u203a<\/span> Potentialkalkulator<\/div><div class=\"eyebrow\">Potenziale sichtbar machen<\/div><h1>Was kann Ihre Region zur\u00fcckgewinnen?<\/h1><p>Berechnen Sie ein Szenario f\u00fcr lokale Handelsums\u00e4tze, ein m\u00f6gliches Infrastruktur-Budget und rechnerische Besch\u00e4ftigungseffekte. Passen Sie alle Annahmen an Ihre Region an.<\/p><\/div><\/section>\n<main class=\"body\"><div class=\"wrap\"><p class=\"intro\">W\u00e4hlen Sie ein Land als Ausgangspunkt und geben Sie die Einwohnerzahl Ihres Einzugsgebiets ein. Die Werte sind editierbare Szenarioannahmen \u2013 keine amtliche Prognose.<\/p><div class=\"grid\"><section class=\"panel\" aria-labelledby=\"inputs-heading\"><h2 id=\"inputs-heading\">Ihre Annahmen<\/h2><p class=\"sub\">\u00c4nderungen werden sofort in der Ergebnis\u00fcbersicht sichtbar.<\/p><div class=\"fields\"><label>Land \/ Ausgangswerte<select id=\"g2-country\"><option value=\"at\">\u00d6sterreich (Beispielwerte)<\/option><option value=\"de\">Deutschland (Beispielwerte 2025)<\/option><option value=\"custom\">Eigene Annahmen<\/option><\/select><\/label><label>Einwohner im Einzugsgebiet<input id=\"g2-area\" type=\"number\" min=\"0\" step=\"1\" inputmode=\"numeric\" value=\"100000\"><small>Wie viele Menschen sollen erreicht werden?<\/small><\/label><\/div><p class=\"note\" id=\"g2-source\" aria-live=\"polite\"><\/p><h3>Markt und lokale Wertsch\u00f6pfung<\/h3><div class=\"fields\"><label>J\u00e4hrliche E-Commerce-Ausgaben im Land (\u20ac)<input id=\"g2-spend\" type=\"number\" min=\"0\" step=\"1000000\" value=\"12500000000\"><small>F\u00fcr \u00d6sterreich und Deutschland gelten unterschiedliche, editierbare Ausgangswerte. Quellen und Jahr stehen oberhalb dieses Feldes.<\/small><\/label><label>Einwohner im Land<input id=\"g2-pop\" type=\"number\" min=\"1\" step=\"1\" value=\"9200000\"><\/label><label>Anteil ohne lokale Handelswertsch\u00f6pfung (%)<input id=\"g2-leak\" type=\"number\" min=\"0\" max=\"100\" step=\"0.1\" value=\"55\"><\/label><label>Davon lokal r\u00fcckgewinnbar (%)<input id=\"g2-recapture\" type=\"number\" min=\"0\" max=\"100\" step=\"0.1\" value=\"10\"><\/label><\/div><h3>Plattform und Infrastruktur<\/h3><div class=\"fields\"><label>Plattformmarge (%)<input id=\"g2-margin\" type=\"number\" min=\"0\" max=\"100\" step=\"0.1\" value=\"5\"><small>Anteil am lokal r\u00fcckgewonnenen Umsatz.<\/small><\/label><label>Anteil f\u00fcr Infrastruktur (%)<input id=\"g2-infra\" type=\"number\" min=\"0\" max=\"100\" step=\"0.1\" value=\"50\"><small>Anteil der Plattformmarge.<\/small><\/label><label>J\u00e4hrliche Kosten je Arbeitsplatz (\u20ac)<input id=\"g2-salary\" type=\"number\" min=\"1\" step=\"1000\" value=\"65000\"><small>Rechnerische Vollzeit\u00e4quivalente aus dem Infrastruktur-Budget.<\/small><\/label><\/div><p id=\"g2-error\" class=\"error\" role=\"status\" aria-live=\"polite\"><\/p><button type=\"button\" id=\"g2-reset\" class=\"reset\">Ausgangswerte zur\u00fccksetzen<\/button><\/section><aside class=\"panel\" aria-labelledby=\"result-heading\"><h2 id=\"result-heading\">Ihr Szenario<\/h2><p class=\"sub\">J\u00e4hrliche Modellrechnung f\u00fcr das gew\u00e4hlte Einzugsgebiet.<\/p><div class=\"result\"><span>Potenzial f\u00fcr lokalen Umsatz<\/span><strong id=\"g2-local\">\u2013<\/strong><\/div><div class=\"metric\"><span>Gesch\u00e4tzter Umsatz ohne lokale Wertsch\u00f6pfung<\/span><b id=\"g2-loss\">\u2013<\/b><\/div><div class=\"metric\"><span>M\u00f6gliche Plattformmarge<\/span><b id=\"g2-platform\">\u2013<\/b><\/div><div class=\"metric\"><span>Davon Infrastruktur-Budget<\/span><b id=\"g2-budget\">\u2013<\/b><\/div><div class=\"metric\"><span>Rechnerische Vollzeit\u00e4quivalente<\/span><b id=\"g2-jobs\">\u2013<\/b><\/div><p class=\"note\" id=\"g2-percapita\"><\/p><p class=\"note\">Vereinfachte Modellrechnung: Landesausgaben \u00f7 Landeseinwohner \u00d7 Einwohner im Einzugsgebiet \u00d7 Anteil ohne lokale Wertsch\u00f6pfung \u00d7 r\u00fcckgewinnbarer Anteil. Die Plattformmarge wird auf den r\u00fcckgewinnbaren Umsatz angewendet; das Infrastruktur-Budget auf die Marge. Besch\u00e4ftigung wird allein rechnerisch aus Budget \u00f7 Jahreskosten ermittelt. Regionale Kaufkraft, Wettbewerb, Umsetzungskosten, zus\u00e4tzliche heimische Produktion und Steuern sind nicht enthalten.<\/p><div class=\"actions\"><a class=\"btn\" href=\"https:\/\/bookings.cloud.microsoft\/bookwithme\/user\/9e43e72dd9c342db8b7413a49f372a18@get2e.com\/meetingtype\/7iqgVjUjtU2UZD7u0FM18Q2?anonymous&amp;ismsaljsauthenabled&amp;ep=mlink\">Ergebnis besprechen<\/a><\/div><\/aside><\/div><\/div><\/main><footer class=\"footer\"><div class=\"wrap\"><div><a href=\"https:\/\/get2e.com\/\" aria-label=\"get2e \u2013 Startseite\"><img decoding=\"async\" class=\"footer-logo\" src=\"https:\/\/get2e.com\/wp-content\/uploads\/2026\/09\/get2e-logo-navy.png\" alt=\"get2e\" width=\"160\" height=\"64\"><\/a><br>Systemunabh\u00e4ngige digitale L\u00f6sungen f\u00fcr Handel, Regionen und Industrie.<\/div><a href=\"https:\/\/get2e.com\/\">\u2190 Zur Startseite<\/a><\/div><\/footer>\n<script>(function(){var root=document.getElementById('g2calc');if(!root)return;var ids=['area','spend','pop','leak','recapture','margin','infra','salary'];var defaults={at:{spend:12500000000,pop:9200000,leak:55,recapture:10,margin:5,infra:50,salary:65000},de:{spend:83148000000,pop:83500000,leak:55,recapture:10,margin:5,infra:50,salary:65000},custom:{spend:'',pop:'',leak:55,recapture:10,margin:5,infra:50,salary:65000}};var field=function(k){return root.querySelector('#g2-'+k)};var money=function(v){return new Intl.NumberFormat('de-DE',{style:'currency',currency:'EUR',maximumFractionDigits:0}).format(v)};var set=function(k,v){field(k).textContent=v};function calculate(){var country=field('country').value;field('source').innerHTML=country==='de'?'Deutschland 2025: 83,148 Mrd. \u20ac Brutto-E-Commerce-Umsatz mit Waren (<a href=\"https:\/\/bevh.org\/detail\/wachstum-im-e-commerce-lichtblick-in-der-deutschen-wirtschaft\" target=\"_blank\" rel=\"noopener noreferrer\">bevh, 22.01.2026<\/a>); rund 83,5 Mio. Einwohner zum Jahresende (<a href=\"https:\/\/www.destatis.de\/DE\/Presse\/Pressemitteilungen\/2026\/06\/PD26_203_124.html\" target=\"_blank\" rel=\"noopener noreferrer\">Destatis, 16.06.2026<\/a>). Prozentwerte und Kosten sind ver\u00e4nderbare Modellannahmen, keine L\u00e4nderstatistik.':country==='at'?'\u00d6sterreich: 12,5 Mrd. \u20ac E-Commerce-Ausgaben und 9,2 Mio. Einwohner sind aus dem bisherigen get2e-Rechner \u00fcbernommene Beispielwerte f\u00fcr 2025, hier nicht extern verifiziert. Bitte bei Bedarf aktualisieren.':'Eigene Werte: Alle Marktdaten und Prozents\u00e4tze bitte selbst eingeben oder pr\u00fcfen.';var v={};ids.forEach(function(k){v[k]=Number(field(k).value)});var missing=!field('spend').value||!field('pop').value||!field('salary').value;var invalid=ids.some(function(k){return !Number.isFinite(v[k])||v[k]<0})||['leak','recapture','margin','infra'].some(function(k){return v[k]>100})||v.pop<=0||v.salary<=0;if(missing||invalid){field('error').textContent=missing?'Bitte Landesausgaben, Einwohnerzahl und Arbeitsplatzkosten eingeben.':'Bitte g\u00fcltige Werte und Anteile zwischen 0 und 100 % eingeben.';['local','loss','platform','budget','jobs'].forEach(function(k){set(k,'\u2013')});set('percapita','');return}field('error').textContent='';var per=v.spend\/v.pop;var loss=per*v.area*v.leak\/100;var local=loss*v.recapture\/100;var platform=local*v.margin\/100;var budget=platform*v.infra\/100;set('loss',money(loss));set('local',money(local));set('platform',money(platform));set('budget',money(budget));set('jobs',new Intl.NumberFormat('de-DE',{maximumFractionDigits:1}).format(budget\/v.salary));set('percapita','E-Commerce-Ausgaben pro Kopf: '+money(per)+' pro Jahr. Die Arbeitspl\u00e4tze sind rechnerische Vollzeit\u00e4quivalente, keine Zusage.')}function preset(){var country=field('country').value;Object.keys(defaults[country]).forEach(function(k){field(k).value=defaults[country][k]});calculate()}root.addEventListener('input',function(e){if(e.target.matches('input'))calculate()});field('country').addEventListener('change',preset);field('reset').addEventListener('click',function(){field('area').value=100000;preset()});calculate()})();<\/script>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f3754c elementor-widget elementor-widget-html\" data-id=\"61f3754c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>#g2calc .footer .wrap{max-width:none;width:100%;margin:0;padding:40px clamp(24px,4vw,60px)}#g2calc .footer{width:100%}@media(max-width:700px){#g2calc .footer .wrap{padding:32px 24px}}<\/style><script>(function(){if(!location.pathname.includes('\/en_GB\/'))return;var root=document.getElementById('g2calc');if(!root)return;var q=function(id){return root.querySelector('#g2-'+id)},fmt=function(n){return new Intl.NumberFormat('en-GB',{style:'currency',currency:'EUR',maximumFractionDigits:0}).format(n)};function render(){var country=q('country').value;var links='Germany 2025: \u20ac83.148 billion in gross online sales of goods (<a href=\"https:\/\/bevh.org\/detail\/wachstum-im-e-commerce-lichtblick-in-der-deutschen-wirtschaft\" target=\"_blank\" rel=\"noopener noreferrer\">bevh, 22 January 2026<\/a>); approximately 83.5 million residents at year end (<a href=\"https:\/\/www.destatis.de\/DE\/Presse\/Pressemitteilungen\/2026\/06\/PD26_203_124.html\" target=\"_blank\" rel=\"noopener noreferrer\">Destatis, 16 June 2026<\/a>). Percentages and costs are editable assumptions, not country statistics.';q('source').innerHTML=country==='de'?links:country==='at'?'Austria: \u20ac12.5 billion in online spending and 9.2 million residents are example values carried over from the previous get2e calculator for 2025. They have not been independently verified here. Please update them as needed.':'Custom values: Please enter or verify all market figures and percentages.';var fields=['area','spend','pop','leak','recapture','margin','infra','salary'],v={};fields.forEach(function(k){v[k]=Number(q(k).value)});var missing=!q('spend').value||!q('pop').value||!q('salary').value,invalid=fields.some(function(k){return !Number.isFinite(v[k])||v[k]<0})||['leak','recapture','margin','infra'].some(function(k){return v[k]>100})||v.pop<=0||v.salary<=0;if(missing||invalid){q('error').textContent=missing?'Enter country spending, population and annual cost per job.':'Enter valid values and percentages between 0 and 100%.';q('percapita').textContent='';return}q('error').textContent='';var per=v.spend\/v.pop,loss=per*v.area*v.leak\/100,local=loss*v.recapture\/100,platform=local*v.margin\/100,budget=platform*v.infra\/100;[['loss',loss],['local',local],['platform',platform],['budget',budget]].forEach(function(a){q(a[0]).textContent=fmt(a[1])});q('jobs').textContent=new Intl.NumberFormat('en-GB',{maximumFractionDigits:1}).format(budget\/v.salary);q('percapita').textContent='Online spending per person: '+fmt(per)+' per year. 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