Potentialkalkulator

Choose a country as a starting point and enter the population of your catchment area. The values are editable scenario assumptions, not an official forecast.

Your assumptions

Changes appear immediately in the results overview.

Country / starting valuesPopulation of catchment areaHow many people should be reached?

Market and local value creation

Annual national e-commerce spending (€)Austria and Germany have different, editable starting values. Sources and the year are shown above this field.National populationShare without local retail value creation (%)Locally recoverable share of this (%)

Platform and infrastructure

Platform margin (%)Share of the locally recovered revenue.Share for infrastructure (%)Share of the platform margin.Annual cost per job (€)Estimated full-time equivalents based on the infrastructure budget.

What can your region reclaim?

Your assumptions

Market and local value creation

Platform and infrastructure